Shop for Change works to empower farmers, businesses and consumers to change the way India does business and make shopping fairer and greener for a more sustainable future. It is a market led solution to poverty – aims to use trade, not aid, to improve livelihoods for disadvantaged farmers and artisans and promote sustainability. Better access to value-added markets and the capacity building premium work in combination with the Shop for Change standards to improve the lives of farmers and artisans and protect the planet. This means that when you buy a product with the Shop for Change Mark, you can trust that it was ethically and environmentally sourced and that the farmer or artisan behind it received a fairer deal.